The sports sector offers a variety of opportunities. Sport is increasingly in demand by the entire population – young people, employees and young retirees. Other good news: Olympic Games which will take place in Paris in 2024 should create nearly 250,000 new jobs. Something to reassure students and future graduates of the sector.
Popular sports salespeople
“All profiles are sought after,” says Chantal Lasnier, Talent and Diversity Manager at Paris 2024. We recruit in support functions (finance, communication, human resources), sales and marketing functions for the sale of Paris 2024 tickets and products, for example. »
More and more events related to the world of sport and around sport are launched each year: Roland Garrosthe Euro, the Football World Cup, the 24 Hours of Le Mans… So many job opportunities for students and young graduates keen on sport.
But’sports event is not the only growth area. The distribution of sporting goods is one of the growing industries. Major sports brands such as Nike or adidas and sports stores like Decathlon or Go Sport, particularly recruit salespeople and department managers. For example, Decathlon France Retail recruits thousands of in-store sales assistants and managers (department managers, etc.) on permanent contracts every year. Same story at adidas France, which is recruiting salespeople and heads of departments.
The commercial field thus represents a gateway to the sports sector that should not be overlooked during your studies, whether on a student contract, an internship or work-study.
Digital marketing, an opportunity to seize in sport
Digital marketing professions also offer many opportunities for future and recent graduates. For example, major sports brands are looking for profiles in acquisition, community management to develop and federate their community of users, particularly on social networks or sports blogs.
In addition, major sporting events that bring together millions of sports fans are all opportunities for original interaction with spectators and television viewers! A godsend for future communicators and hospitality specialists.
Sport and innovation, two vectors of jobs
Notice to young digital and sports enthusiasts. Many start-ups offer jobs, internships and work-study contracts in the development of applications and connected objects (watches, bracelets, sneakers, etc.). Millions of mobile users, amateur and professional athletes, use a sports app to follow their training thanks to apps and connected objects. Start-ups in the field thus offer internships and permanent contracts in project management, design, animation of digital communities, sales/marketing and mobile development.
In the sports and health sector, companies are also looking for vitality managers to promote the well-being of their employees and combat absenteeism. These positions are filled by former athletes or graduates of business schools specializing in sports business, for example.
Enthusiasts sought after in the sports world
Companies in the sector are mainly looking for students and graduates of business schools, specialized in sport or generalist, engineering schools or universities for jobs in digital marketing, development. BTS profiles will be highly appreciated for in-store sales jobs.
But atypical profiles are also eagerly awaited. One watchword: passion! The passion for sport, the passion for the customer and the entrepreneurial spirit thus take precedence for the Decathlon brand. In addition, having professional experience in the sports world, working for a sports brand during your studies, practicing a high-level sport… boost your CV. Internships and fluency in English will also be valuable assets for finding a job in this buoyant sector!