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The “Brasil International Tour”, touring circus or coherent sports activities technique?

The query makes Clément Calvez, the event director of the Le Havre membership, smile. On the identical time, it have to be the thousandth time that it has been requested for the reason that announcement of the arrival of Brazil, this Friday, for a pleasant match towards Ghana on the Océane stadium. “It is humorous, everybody appears very shocked that Le Havre can welcome Brazil,” he factors out as we attempt to learn how the affair ended. We’ve to confess, we might not have naturally related the port metropolis of Normandy with samba, even since Adriano’s false arrival. However this isn’t fairly the thing of our method. It’s somewhat a query of understanding the best way during which the “Brazil International Tour” works, a real trademark of the group of pleasant matches of the Seleçao all around the world.

60 friendlies on six continents since 2012

Its origin shouldn’t be a thriller. In 2012, the Brazilian Federation (CBF) entrusted the administration of all unofficial matches to the corporate Pitch Worldwide, till the top of this yr 2022. Nothing extraordinary in that, nationwide picks like golf equipment are quite a few to make use of such a service. However the London-based advertising and marketing company pushed the idea exhausting anyway, taking management of all of the extras, together with industrial, broadcast and sponsorship rights. A pleasant contact, once we discuss essentially the most well-known and most profitable soccer staff on this planet.

Since signing the contract, Brazil have performed 60 friendlies, on all continents. Neymar and his band have thus carried out in Austria, Turkey, the US, Australia, China, Japan, Saudi Arabia, England, South Korea, Singapore… and infrequently, when even in Brazil. All skillfully orchestrated, financed by main manufacturers resembling Gillette then Chevrolet, and documented on social networks due to a devoted Instagram account. Every match would deliver on common round 3 million {dollars} (2.70 million euros) gross to the CBF and its associate company, based on an professional estimate relayed by The Group in 2019. Determine not confirmed by Pitch Worldwide, which didn’t reply to our requests.

After all, the actual fact of enjoying extra typically in Europe than anyplace else corresponds to a sure logic. The overwhelming majority of Brazilian internationals evolve on the Previous Continent, and due to this fact save themselves lengthy spherical journeys to South America. Within the nation, this state of affairs ended up tiring the supporters. “Folks right here began to say, as a joke, that the Emirates Stadium (the Arsenal stadium) was the brand new Maracana, tells us the Brazilian journalist Luis Augusto Monaco. At first the followers have been a bit of indignant, however right this moment they acquired used to it. In truth, folks not have an important ardour for his or her nationwide staff. »

If the Brazilians at all times observe the large competitions, Copa America and World Cup, it has been some time since they stopped being fascinated about pleasant matches. “The TV audiences are far under what they have been, continues our Brazilian colleague, primarily based in Sao Paulo. The matches are within the morning or within the afternoon, individuals are not at residence. It bothers them, even when a participant from their staff is chosen, as a result of the championship doesn’t cease at Fifa dates and you need to play matches with out the most effective gamers. Till the 90s, having a participant within the nationwide staff was a supply of satisfaction. At this time, it’s extra disturbing than the rest. »

The enterprise in retreat

Nevertheless, the excursions of Brazil can’t be decreased to an important touring circus, as one may generally think about, the place the workers would don’t have any say within the industrial inclinations of a grasping advertising and marketing company. The arrival of the Seleçao in Le Havre is an instance of this. Brazil have been initially scheduled to face Argentina on Thursday in a replay of World Cup qualifying. The 2 nations already having their ticket, they agreed with Fifa on an outright cancellation, formalized on August sixteenth. A date was due to this fact freed up and an opponent and a stadium needed to be urgently discovered, not too removed from Paris, the place a pleasant match towards Tunisia was already set for the next Tuesday. Pitch Worldwide, guided by the French company Evolv Sports activities, has set its sights on the Océane stadium. Pierre Inquel, Fifa match agent and boss of Evolv Sports activities, observes:

Le Havre was not the one possibility. If the precedence was enterprise, they’d have chosen one other opponent, with a bigger group in France, and an even bigger stadium. Don’t imagine, the coach has extra energy than anybody within the Federation to impose his selections. »

Affirmation with the Hac. “A Brazilian delegation, with the coach and the final supervisor, came around our services, our coaching middle, our stadium. The following day, issues have been validated, explains Clément Calvez. What made the choice was actually the standard of the buildings and land. Two months earlier than the World Cup in Qatar, this internship is of essential significance for Tite with the intention to fine-tune the ultimate changes. The precedence was to work in good situations, with a membership that agrees to hire the locker rooms and work rooms of its first staff. Not such a simple job, though while you name your self Brazil, the doorways at all times open a bit of extra simply.

One other good level raised by the chief of Le Havre, the listening proven by the Federation and its company in regards to the worth of locations. In line with the deal concluded, they pay the Hac a sum (“which won’t upset the financial system of the membership”, he specifies with out giving extra particulars) for his or her providers, and are remunerated with the receipts of the ticket workplace. Nevertheless, they didn’t arrive with their massive clogs by imposing locations at 100 euros minimal in mode “you’re good however we’re Brazil and we deliver a bit of pleasure to the decrease Norman folks”. Le Hac suggested a variety starting from 15 to 45 euros, and was adopted, with out dialogue.

“These are very affordable costs. Their aim was actually for every little thing to go effectively, for everybody to be blissful, for them to cowl their very own bills as effectively, after all, however for the stadium to be full and for it to be an important occasion, assures Clément Calvez. It is a crucial topic for them. After all, the tickets went out in a couple of hours. The 25,000 seats on the Océane stadium, just like the 48,000 on the Parc des Princes, shall be crammed.

The CBF and Pitch Worldwide thus attempt to mix the most effective industrial pursuits and sporting imperatives. “They arbitrate, relying on the time of the season and the competitions to be ready for,” explains Pierre Inquel, who has handled the Brazilians greater than as soon as. In abstract, inexperienced mild for excursions within the Center East or Asia in a gradual interval to fill the coffers, however no extra laughing the yr earlier than a World Cup (besides in 2013, after they had solely that to do as a result of exempted {qualifications} as host nation).

Adversity downside?

The British company would due to this fact have contributed to restoring order to the Harlem Globetrotters, after the inglorious period of ISE, a shell firm primarily based within the Cayman Islands with which the previous massive boss of the CBF, Ricardo Teixeira, had carried out enterprise. A survey printed in 2015 by the newspaper O Estadao had revealed the signing of a secret settlement giving the hand to the sponsors on the listing of gamers known as up for choice. Teixeira, caught in numerous corruption scandals, needed to depart his put up at the start of 2012, after 22 years of reign.

Coach on the time of the signing of the brand new partnership, Luiz Felipe Scolari had insisted that the workers retain a sure weight in decision-making, simply to make sure a coherent calendar and high quality adversity, as defined in a paper Telegram courting from 2013. If the primary level appears acquired, the second is extra sophisticated to fulfill, particularly since UEFA launched its Nations League.

“Because the European groups are taken on every date, Brazil finds itself with few alternatives for very excessive degree matches, notes Carlos Mansur, a colleague from the sports activities every day. O Globo. There’s a lack of selection within the preparation matches, and this significantly worries the technical workers of the Seleçao. Who will definitely have seen that for the reason that final world title in 2002, Brazil has at all times been eradicated by a European staff. If the state of affairs repeats itself in Qatar, Pitch Worldwide will definitely should make it possible for adjustments to hope to make the model final.

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