As reported by TMNMilly Petriella is ending an period after virtually three many years at music rights administration group APRA AMCOS to hitch administration large Milk and Honey.
Because the Managing Director for Australia and New Zealand, Milly Petriella can also be tasked with the worldwide position of director of cultural and social accountability for the corporate, the place she’s going to champion consciousness and equality for ladies, folks of shade and the LGBTQIA+ group.
Calling the transfer to depart APRA AMCOS and be a part of Milk and Honey “probably the most tough determination” of her profession, Petriella spoke to TMN to element why she’s taken on the brand new problem, what meaning for APRA, how she’ll handle her success and scale the enterprise, and extra.
You will have been with APRA AMCOS for 27 years, your identify is synonymous with APRA in so some ways. Inform us about why you selected to depart your position there, and why now?
Probably the most tough determination of my profession and I don’t say that calmly. My identify has been “Milly from APRA” for over 27 years and the corporate has been my ‘work household’ and ‘protected place’ for a really very long time. APRA AMCOS offered me with the skillset, connections and expertise together with a strong basis and confidence to enterprise into this new profession path which is exhilarating.
It has at all times been my dream to ascertain and lead a group at dwelling, offering world connections and an infrastructure to assist Australian and New Zealand songwriters and producers. The supply got here from an organization I respect immensely they usually in flip belief me with their popularity and handed me their full imprimatur to construct a brand new enterprise from the bottom up at dwelling and this actually excites me.
I’ve at all times stated the time to exit is when you’re nonetheless related, leaving a legacy and most significantly with grace and dignity, which I hope I’ve managed to realize.
Many APRA members have stated they signed up due to you. Songwriter Tushar Apte has stated so publicly up to now. Ought to APRA be involved that it could lose members now along with your exit?
I’ll endlessly stay a worldwide ambassador and supporter of APRA AMCOS. My respect for the corporate and the group is REAL and that is enterprise! Private relationships are essential, I cannot deny, which IS why it’s my intention to make sure these relationships proceed even after I’ve left the constructing.
Transferring right into a consultancy position permits me the time to introduce and handover these private relationships to the extraordinary group inside membership. APRA stays on the forefront of our business having simply had their finest monetary leads to historical past, lobbying for the rights of our business and delivering extraordinary applications and providers, these are the true causes a member ought to think about remaining with APRA AMCOS.
Competitors exists in all areas of our business and the explanation to decide on one PRO over one other needs to be primarily based on true monetary outcomes, assist and the providers offered.
As Managing Director for Australia and New Zealand, what are your hopes for constructing out an area group?
I’m going to spend a while understanding the present panorama in each Australia and New Zealand while figuring out the gaps and obstacles presently standing in the way in which of our author producers, each at dwelling and overseas. Based mostly on these determinations and mapping out the funding required to ship the outcomes we wish on this territory we’ll start to ask proficient, intuitive, artistic and entrepreneurial collaborators who can be pleased to work as a group complementing the remainder of the worldwide Milk and Honey group.
How will you measure success in your position?
Rising the monetary return and world reputations for all our Milk and Honey roster is paramount, together with constructing revenue alternatives from this territory.
Figuring out new and rising expertise is essential, offering alternatives for feminine producers and creating scholarships by the use of Milk and Honey funding is one in all my fast priorities.
Lastly, and importantly sustaining careers for Australian and New Zealand author producers with out shedding them overseas could be a dream!
Are you able to give us some concept of the dimensions of the enterprise you hope to create with Milk & Honey domestically?
There might be no measure or scale, certainly that will solely set a restrict to the chances. I like our CEO’s, Lucas Keller’s, drive, dedication and imaginative and prescient and he would by no means restrict potentialities and I wish to undertake his enterprise acumen domestically
You have additionally been named Director of Cultural & Social Accountability for Milk & Honey, what’s your first order of enterprise?
Establishing a code of conduct for all employees and shoppers to at all times undertake and conduct their enterprise. Constructing and creating environments which might be protected and inclusive inside the enterprise and past, main by instance and to champion their variety targets.
Are you able to clarify a little bit of the Milk & Honey empire which extends past administration?
The corporate has workplaces in Los Angeles, London, New York, Nashville, Dallas and now Sydney in addition to a sports activities division (Milk & Honey Sports activities) an company and advertising firm representing over 20 athletes within the NFL.
Milk & Honey has been absolutely impartial since its inception over 8 years in the past. The corporate’s numerous roster of over 100 shoppers span each outstanding style of music and earlier in 2022, Milk & Honey launched Milk & Honey Labs, a digital artistic studio specializing in NFT’s and all areas of Internet 3 representing blue chip model names in Hollywood.