Soccer Australia is delighted to unveil Subway as the brand new naming rights companion of the nation’s much-loved Nationwide Senior Males’s Soccer Crew, the Socceroos.
The record-breaking, three-year partnership is the most important ever nationwide group sponsorship deal in Australian soccer historical past and sees the world’s largest sandwich chain – with greater than 37,000 areas globally – safe the naming rights of the Subway Socceroos, Subway Olyroos, Subway Younger Socceroos, and Subway Joeys.
As a part of the game-changing deal, Subway additionally turns into an Official Companion of the CommBank Matildas and the Australia Cup, the most important knock-out competitors in Australia with over 700 groups from all corners of the nation getting into annually. Subway may have unique class rights for the Socceroos, CommBank Matildas, males’s and girls’s youth nationwide groups, and the Australia Cup.
Upon saying the brand new partnership with Subway, Soccer Australia Chief Government Officer James Johnson mentioned: “We’re thrilled to welcome Subway because the naming rights companion of the now, Subway Socceroos and our males’s nationwide youth groups for the subsequent three years. We’re additionally happy to see Subway be a part of as a companion of the Australia Cup, as we strategy a historical past making Australia Cup Remaining on 1 October at CommBank Stadium in Sydney,” Johnson mentioned.
“Subway joins us at a time of unprecedented curiosity and progress in Australian soccer. The group at Soccer Australia has labored tirelessly to strategically place our iconic nationwide groups in an more and more aggressive market and this record-breaking partnership, which follows a sequence of different business bulletins over the previous two years, demonstrates how deeply the Subway Socceroos and CommBank Matildas resonate with the Australian public. It additionally continues our efforts to work with manufacturers which align with our personal values and because the top-ranked firm on YouGov’s Eating and High quality Score Requirements, we’re delighted to be working with one other excessive performing group.
“The Subway partnership announcement is highlighted by the Centenary celebrations of the Subway Socceroos, as they construct in direction of a sixth FIFA World CupTM look later this 12 months and coincides with the group’s Farewell match towards New Zealand in Brisbane.
“So as to add additional to our Centenary celebrations, now we have lately partnered with the Royal Australian Mint to launch a restricted version 2022 Socceroos Centenary $2 Coin, and Australia Submit which has launched two new stamps commemorating 100 years of the Australian males’s nationwide soccer group.
“We’re delighted that along with Subway, we are able to write the subsequent chapter of Australian soccer and we welcome them to the Soccer Australia household,” Johnson concluded.
With over 1200 retailer areas throughout Australia, Subway is the best cease for households and athletes throughout the globe seeking to make higher selections and gasoline their days and practices with higher choices like sandwiches made with recent substances, from freshly baked bread, to crisp veggies, and quite a lot of toppings and sauces.
Subway Nation Director for Australia and New Zealand, Shane Bracken mentioned he was excited by the alternatives forward and acknowledged the similarities and values that Subway and Soccer Australia shared.
“It is a partnership of two iconic manufacturers and binds collectively a sandwich chain loved by thousands and thousands worldwide and a sport that thousands and thousands play, take part in and help throughout the globe,” Mr Bracken mentioned.
“Subway is proud to be partnering with Soccer Australia at such an thrilling time for the sport – not solely throughout the nationwide males’s and girls’s groups, however as junior gamers transfer by way of the ranks and change into our subsequent line of function fashions and heroes.
“Our Aussie soccer stars have an enormous few years forward of them and Subway is wanting ahead to being a part of the journey and serving to make the sport of soccer even greater than it’s proper now.
“From one inexperienced and gold group to a different – we’ll be cheering from the sidelines and throughout our shops,” Mr Bracken concluded.
The events will formally launch the partnership on the Socceroos Centenary and Farewell match forward of the FIFA World Cup Qatar 2022TM at Suncorp Stadium in Brisbane tonight (kick-off at 8pm AEST).
As a part of this three-year partnership, Subway will obtain entrance of jersey branding throughout males’s nationwide groups coaching and off-field attire, in addition to each Subway Socceroos and CommBank Matildas’ participant mascots. Soccer Australia and Subway may even collaborate on branded content material, unique buyer experiences and matchday activations, and Subway will promote the partnership by way of heavy integration into their above the road advertising and marketing actions.