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Australia wants to conquer the halal food market

Tehran (IQNA)- Australia’s proximity to Muslim communities in Southeast Asia means there are opportunities for the country to enter the halal food sector.

Australia’s food export sector is following the rapid growth of the Malaysian Halal food market following a Memorandum of Understanding signed between the Australian Trade and Investment Commission (Austrade) and the Malaysian Halal Development Corporation (HDC) “.

The agreement, signed in February, is expected to benefit Australian exporters, and the two organizations are expected to share information and actively work to develop partnerships between Malaysian and Australian businesses.

Austrade sees growing opportunities for Australian businesses in Malaysia as consumption of high quality products and services increases.

Paul Sanda, Austrade’s chief trade and investment commissioner for Malaysia and Brunei, said Australian products are now preferred by customers in Malaysia, due to their high quality. The main food export sectors that stand to benefit from Halal certification are Australian beef and mutton products, grains, juices and dairy products.

صنایع استرالیا و تلاش برای فتح بازار غذای حلال

The Association of Southeast Asian Nations (ASEAN) region, home to around 240 million Muslims, offers significant business opportunities for halal food products. According to a June 2021 report by the United States Department of Agriculture, among the 16 million Malay Muslims in Malaysia, a significant portion of consumers whose dietary habits are changing, tend to consume imported food and beverages.

Of course, since Malaysia’s halal certification is one of the most advanced in the world, Australian suppliers have to go to great lengths to obtain it. The Malaysian Ministry of Islamic Development (JAKIM) is Malaysia’s main Halal Certification Agency and has appointed Foreign Halal Certification Bodies (FHCBs) to facilitate this process, for foreign businesses. These authorized representatives verify that the production process complies with Halal standards. Australia has a well-established regulatory framework for Halal certification, with seven certification bodies including the Victorian Islamic Coordination Council (ICCV) and the Australian Halal Certification Authority (HCAA).

Among Malaysian companies exporting halal food products is the Johor Behru-based Holstein Milk Company, which sells Australian milk and manufactures nut milk from Australian ingredients. “Captain Oats” based in Malaysia, also integrates the Australian company into its product range.

HDC CEO Hairol Ariffein Sahari said, “Our agreement is not just about sharing visions and business opportunities, the agreement includes projects to enhance exchanges of market information and knowledge, investments potentials in halal industrial parks, training and consultancy services, and cooperation in halal product trade events. These representatives will verify that the production process complies with Halal standards. Australia has a well-established regulatory framework for Halal certification with seven Malaysian certification bodies including the Victorian Islamic Coordination Council (ICCV) and the Australian Halal Certification Authority (HCAA).

صنایع استرالیا و تلاش برای فتح بازار غذای حلال

Malaysian companies exporting halal food products include Johor Behru-based Holstein Milk Company, which sells Australian milk and makes nut milk from Australian ingredients, and Malaysia-based Captain Oats. Large multinationals such as Nestlé Australia use Halal standards to promote their products, although they do not exclusively use Halal production methods. Nestlé uses raw materials of Australian origin such as wheat and malt extract.

Platforms will be available for use in Melbourne in August/September 2022 when the annual World Halal Conference is held outside of Malaysia for the first time. The two-day event will include panel discussions, think tanks and the presentation of networking and business opportunities, where Australian companies can give an update on the Halal economy.
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